Brand Strategist, e-Reputation Analyst, Speaker and Author
The Impact of Storytelling and Personal Branding for Project Managers
This interactive workshop explores storytelling as an “art” that can be developed to delight, engage, compel, persuade, and influence stakeholders. Stories are a powerful form of communication and are used by Corporations, Non-Profits and Personal Brands.
Bernadette Martin, personal brand strategist and author of "Storytelling about Your Brand Online & Offline" will focus on how you, as a professional and project manager, can develop the “art” of storytelling to strengthen your personal brand and to communicate project stories across online & offline platforms. More specifically, addressed will be tips on how to craft your “Story” or Bio …what to say, where to use it and how to write storied content and narratives around your accomplishments (projects), key attributes, emotional intelligence, IQ and leadership skills. Participants will be “gifted” my eBook “Storytelling about Your Brand Online & Offline”